We turn capital into Roblox games people actually play.
Heartsake builds Roblox games for investors. Our forward-deployed engineers ship your game end to end, and our in-house team markets it on TikTok, so it launches to players instead of an empty server.
- Model
- Work for hire. The game is yours.
- Engineering
- Forward-deployed, working inside your team.
- Distribution
- TikTok marketing, produced in house.
- Established
- 2024
00 The premise
Building the game is half the job. On a platform this crowded, a game without a distribution plan rarely finds its players. So the team that writes your code also plans the content that brings people to it.
01 Capabilities
What we can do for you
One studio covering the whole path from idea to audience. Bring us in for all of it, or only for the parts you need.
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01
Game design
Core loops, progression and in-game economies designed for retention and spend, not only a fun first five minutes.
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02
Luau engineering
Production Luau with a clean architecture: saved player data, server-authoritative gameplay, and performance that holds up on phones.
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03
Art, UI & building
Maps, models, interfaces and effects that look right in a thumbnail and play right on a phone screen.
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04
Monetization & live ops
Game passes, developer products, events and a steady update cadence that keep players returning and spending after launch.
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05
TikTok marketing
Short-form content made in house, from concept to capture, edit and post, built to move viewers from the For You page to the Play button.
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06
Analytics & reporting
We track the numbers that matter, such as retention, concurrent players, conversion and revenue, and report them to you in plain language.
02 How we work
Engineers in your corner, not in a ticket queue.
Forward-deployed means our engineers work alongside you: in your Discord or Slack, on your calls, shipping playable builds on a weekly rhythm. You talk to the people writing the code, and you always know where your money is going.
| Area | Typical outsourcing | Heartsake |
|---|---|---|
| Communication | Requests relayed through an account manager | A direct line to the engineers building your game |
| Visibility | Periodic status reports | Playable builds and progress every week |
| Ownership | Terms vary by vendor | Work for hire: the game and its IP are yours |
| Launch | Hand-off at release | We stay on for marketing and live ops |
03 Marketing
Distribution, built in.
A game nobody hears about is a sunk cost. We market on TikTok, where Roblox players already spend their time. Below is a sample of content our team has produced.
- Account strategy Which accounts to post from, and what each one is for
- Concepting Hooks and formats built around your game's best moments
- Production Gameplay capture, editing and captions, done in house
- Iteration We double down on what performs and drop what doesn't
04 Process
How an engagement runs
Clear milestones, a playable build in your hands throughout, and one team accountable from first call to post-launch.
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01
Scope
We start from your thesis and budget, then agree on genre, scope, milestones and the numbers that define success.
- Game brief
- Milestone plan
- Build / marketing budget split
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02
Build
Forward-deployed engineers build in tight loops: prototype, playtest, vertical slice, launch candidate.
- Weekly playable builds
- Playtests
- Progress updates
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03
Launch
Content goes live ahead of and through launch, so the game opens to players instead of an empty server.
- TikTok campaign
- Icon & thumbnails
- Launch plan
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04
Operate
After launch we run updates, events and monetization, and report performance back to you.
- Live ops
- Content updates
- Performance reports
05 Who we work with
Built for serious capital.
We take on a small number of engagements at a time, with partners ready to fund both the build and the launch. That focus is how every project gets our full attention.
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Investors & funds
Looking for direct exposure to Roblox through a game they own outright.
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Brands & founders
Who want a real game on the platform, not a one-off promotional activation.
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Operators
Who need an experienced build-and-launch team without hiring one from scratch.
07 Contact
Let's talk about your game.
Tell us what you want to build and what you're working with. We read every inquiry and reply to every serious one.